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Category: Fashion & Apparel

What Makes a Brand Go Viral on TikTok? Lessons from CeraVe, Stanley & Rare ...
BeautySocial MediaTrends

What Makes a Brand Go Viral on TikTok? Lessons from CeraVe, Stanley & Rare ...

Anupama Mishra

TikTok has transformed the landscape of brand marketing, offering businesses an innovative stage to connect with audiences in ways that…

The Resurgence of Vintage & Retro Bag Styles
Fashion & Apparel

The Resurgence of Vintage & Retro Bag Styles

Heena Kausar

The world of fashion is a captivating tapestry woven from threads of the past, present, and future. Recently, there’s been…

Top Online Clothing Brands Gen Z Is Loving in India Right Now
Fashion & Apparel

Top Online Clothing Brands Gen Z Is Loving in India Right Now

Anupama Mishra

Gen Z is redefining the shopping landscape, and it’s exciting to witness. This generation, born between the late ’90s and…

Nykaa vs. Sephora in 2025: Which Beauty Giant Is Dominating India’s Growin...
BeautyFashion & Apparel

Nykaa vs. Sephora in 2025: Which Beauty Giant Is Dominating India’s Growin...

Palak Chaudaha

In the vibrant world of beauty, two giants stand tall in India: Nykaa and Sephora. Both have carved out a…

Office to Outings: Transitional Outfits with Picks from Uniqlo & Marks &#03...
Fashion & Apparel

Office to Outings: Transitional Outfits with Picks from Uniqlo & Marks ...

Anupama Mishra

The hustle and bustle of modern life often demands a wardrobe that can keep up. Enter transitional outfits—your secret weapon…

Zara vs. H&M in 2025: Which Fast Fashion Giant Is Truly Leading the Global ...
Fashion & Apparel

Zara vs. H&M in 2025: Which Fast Fashion Giant Is Truly Leading the Global ...

Palak Chaudaha

The fast fashion industry has taken the world by storm, promising trendy styles at lightning speed and affordable prices. But…

Hair Tool Showdown: Dyson Airwrap vs. Shark FlexStyle – Which One’s Wort...
Beauty

Hair Tool Showdown: Dyson Airwrap vs. Shark FlexStyle – Which One’s Wort...

Anupama Mishra

In the realm of hair styling, two heavyweights have emerged: the Dyson Airwrap and Shark FlexStyle. Both promise to transform…

Best Crocs for Every Mood: Styles That Go from Work to Weekend Comfortably
Fashion & Apparel

Best Crocs for Every Mood: Styles That Go from Work to Weekend Comfortably

Anupama Mishra

Crocs have come a long way since their inception. Once viewed as quirky footwear, they’ve transformed into a fashion staple…

Skincare with a Mission: Clean Beauty Brands That Are Backed by Science
BeautyGuideScience

Skincare with a Mission: Clean Beauty Brands That Are Backed by Science

Anupama Mishra

If you’ve ever felt overwhelmed by the endless aisles of skincare products, you’re not alone. The clean beauty movement has…

Tried-and-Tested Night Creams That Actually Work for All Skin Types
Beauty

Tried-and-Tested Night Creams That Actually Work for All Skin Types

Anupama Mishra

When the sun sets and your day winds down, it’s time to give your skin the care it deserves. Night…

What Dove Gets Right About Inclusive Marketing (And What Others Can Learn)
Beauty

What Dove Gets Right About Inclusive Marketing (And What Others Can Learn)

Anupama Mishra

Introduction to Inclusive Marketing Inclusive marketing is more than just a buzzword. It’s about creating connections that resonate with diverse…

Beyond Fast Fashion: Brands That Are Making Sustainable Style Affordable
Fashion & ApparelTrends

Beyond Fast Fashion: Brands That Are Making Sustainable Style Affordable

Anupama Mishra

Fast fashion has taken the world by storm, offering trendy pieces at prices that seem too good to be true….

The Zara Effect: How One Brand Dictates Global Fashion Trends
Fashion & ApparelTrends

The Zara Effect: How One Brand Dictates Global Fashion Trends

Anupama Mishra

Zara has become synonymous with fashion innovation and trend-setting. With an uncanny ability to predict what will be in vogue,…

Packaging That Sells: How Lush Turned Unboxing into an Experience
Beauty

Packaging That Sells: How Lush Turned Unboxing into an Experience

Anupama Mishra

Packaging is often the unsung hero of consumer products. It’s the first thing we see, and it sets the tone…

The Fashion Comeback of the Decade: Why Everyone Is Wearing Crocs Again
Fashion & ApparelTrends

The Fashion Comeback of the Decade: Why Everyone Is Wearing Crocs Again

Anupama Mishra

Crocs are back, and they’re making waves in the fashion scene like never before. Once dismissed as mere garden clogs,…

Beyond Lip Gloss: How Glossier Is Reinventing Community Commerce in the Creator ...
BeautyBusiness

Beyond Lip Gloss: How Glossier Is Reinventing Community Commerce in the Creator ...

Anupama Mishra

Glossier isn’t just a beauty brand; it’s a movement. Born from the desire to create products that resonate with real…

Sustainable Style: 7 Eco-Friendly Fashion Brands That Are Actually Chic in 2025
Fashion & Apparel

Sustainable Style: 7 Eco-Friendly Fashion Brands That Are Actually Chic in 2025

Anupama Mishra

The world of fashion is undergoing a remarkable transformation. Gone are the days when style and sustainability seemed worlds apart….

The Rise of Louis Vuitton: From Trunks to Iconic Handbags
BusinessFashion & Apparel

The Rise of Louis Vuitton: From Trunks to Iconic Handbags

Heena Kausar

Step into the world of luxury fashion, and one name stands out above all: Louis Vuitton. This iconic brand has…

From Track to Trendy: How Adidas Is Dominating the Athleisure Market
Fashion & ApparelTrends

From Track to Trendy: How Adidas Is Dominating the Athleisure Market

Anupama Mishra

The athleisure market has transformed the way we approach fashion and fitness, blending comfort with style in a seamless mix….

What Makes Dr. Martens Timeless – Even in a TikTok-Driven World
Fashion & ApparelSocial Media

What Makes Dr. Martens Timeless – Even in a TikTok-Driven World

Anupama Mishra

Dr. Martens, often affectionately called “Docs,” have become more than just footwear; they are a cultural phenomenon. As trends come…

How ASOS Became a Game-Changer in Plus-Size Fashion Worldwide
Fashion & Apparel

How ASOS Became a Game-Changer in Plus-Size Fashion Worldwide

Anupama Mishra

ASOS has taken the fashion world by storm, especially in the realm of plus-size trendy fashion. With its bold approach…

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