How Glossier Built a Cult Brand Without Spending Big on Traditional Ads
Glossier has taken the beauty world by storm, rapidly evolving from a startup into a cult brand that many adore. Founded in 2014 by Emily Weiss, Glossier emerged from her popular beauty blog, Into The Gloss. With a fresh perspective on what consumers truly want—simplicity and authenticity—the brand captured hearts without relying heavily on traditional advertising.