Packaging That Sells: How Lush Turned Unboxing into an Experience
Packaging is often the unsung hero of consumer products. It’s the first thing we see, and it sets the tone for our entire experience with a brand. In today’s world, where visual appeal matters more than ever, companies are realizing that packaging isn’t just about protection or practicality; it’s an opportunity to make a statement. One brand that has mastered this art is Lush Fresh Handmade Cosmetics.